Cox & Kings, the world’s oldest journey firm, has formally relaunched in Australia as a part of its international enlargement technique beneath the A&Okay Journey Group (AKTG). This transfer marks a major milestone for the corporate, which was acquired by AKTG in 2019, because it seeks to deliver its culturally immersive journey experiences to the Australian market.
The relaunch introduces a refreshed model and a brand new web site beneath the positioning “Guided by Curiosity,” reflecting Cox & Kings’ dedication to providing journeys that present deep insights into the historical past and tradition of every vacation spot. Debra Fox, Chief Gross sales Officer – Commerce and Managing Director for AKTG, UK and APAC, expressed enthusiasm in regards to the enlargement, stating, “We’re constructing on a unprecedented legacy, while shaping a journey expertise that’s each seamless and deeply enriching.”
Cox & Kings boasts a complete international community with workplaces and companions in over 100 nations, specializing in areas such because the Indian Subcontinent, Central Asia, South America, and Europe. The Australian relaunch will initially emphasise Small Group Excursions, with Tailormade Journeys to observe later within the yr. These excursions, averaging 14 friends, provide travellers entry to knowledgeable guides and distinctive experiences, with 90% of excursions that includes at the very least one assured departure date.
Along with increasing its product choices, Cox & Kings is dedicated to accountable journey practices. Underneath the AKTG umbrella, all excursions help Abercrombie & Kent Philanthropy, aiding communities and conservation efforts in visited areas. Jennifer Charlton, Managing Director of Cox & Kings, highlighted the model’s ambition to thrive in key international markets, together with Australia and the US, while sustaining its heritage and relevance to immediately’s travellers
This story was chosen and revealed by a human editor, with content material tailored from unique press materials utilizing AI instruments. Spot an error? Report it right here.
